Have you ever thought about using Pinterest to increase trafficto your site? I recommend that you start doing this immediately.
If you don’t know it yet, Pinterest is a social platform created primarily for sharing images, photos and videos. Users can create message boards and collect the photos they like best by “pinning” them.
Although born to collect images as a “source of inspiration”, this social network has proved to be very useful for increasing the traffic of both blogs, corporate and eCommerce sites.
How to use Pinterest to increase your website traffic
So let’s see what are the best behaviors to make Pinterest an effective vehicle to get more visitors and more shares, without having to invest economically.
Share original content
If you want to stand out from the crowd e use Pinterest to increase traffic to your site, it is essential that your content is original. Most of the images found on the platform have, in fact, been ‘repinned’ by other boards.
On your site do you use images downloaded for free from stock photography, such as morgueFile ? In any case, be sure to modify and customize them making them unique, obviously within the limits of the license of the source from which you downloaded them.
Share guides and informative content
You will not be able to use Pinterest to increase trafficto your site only if images are the main content type of your blog. Of course, for photography, cooking, and fashion sites , this platform is perfect.
But if your content is mainly textual, how about creating images or infographics to promote a tutorial or an article? Even on Pinterest, users recognize and appreciate the value of this type of content, and no doubt they will want to pin it.
Use call to action
By entering call to action , you will be able to usePinterest to increase traffic to your site, and your conversions as well.
If you have an eCommerce site or offer multimedia content, you can actively invite your users to purchase them through your images on Pinterest.
You could also use the platform to increase the number of contacts in your List: offer free content in exchange for subscribing to your site and post the link (along with a striking image) right on Pinterest.
Use captions
On Pinterest you have the option to add captions to your images. This is an excellent place to enter, in addition to links and calls to action, also keywords and a brief description of your blog or article to which the image refers. The user will want to know more and will be encouraged to visit your site.
Also, by default, captions ‘follow’ images when they are refilled. The link to your site will then also appear on the boards of other users. This is therefore one of the fundamental aspects to take care of if you want to usePinterest to increase traffic to your site.
In addition to the captions, be sure to place the link to your site in the header of your page on Pinterest.
Using Pinterest to increase traffic to your WordPress site
Of course, it is essential that your users have the ability to pin your articles (and respective images) directly to your site. There are many WordPress plugins that allow you to insert the “Pin It” button together with those of other social networks.
If, on the other hand, you are interested in an ad hoc plugin for the platform, you can use the Pinterest “Pin It” Button. Once inserted, don’t wait for your users to share your new content, do it first!
We have written a detailed guide to integrate Pinterest on your website with this and other tools, read it and immediately put into practice what is explained to you.
Pinterest for business
If you really want to make the most of the potential of this platform, you can create a Pinterest account for business or convert your existing account. With the account for companies, a free service, you will have access to Pinterest analytics : a very powerful and useful tool for analyzing the behavior of “pins”. To access the analytics you will first need to verify your business by following the procedure available on the Pinterest “help” site.
With the business account you can also request ” Detailed Pins ” which are pins with more information. Various types are available, such as: products, recipes, articles, apps; each with specific improvements to the information offered such as real-time prices and links to your site.
Detailed article Pins are very useful for bloggers because they allow you to promote your post with your logo, much more prominent text and with a link to your site. This can be easily set up via the Yoast SEO plugin , but first make sure “Open Graph” metadata is enabled on your blog.
One thing to consider in your Pinterest marketing strategy is to increase the number of re-pins so that your content is shown to new users as much as possible. Analyzing the timing of your pins can help you a lot. Choose to do new pins at times when they get the most attention and re-pin. For example, depending on your content, avoid working hours and perhaps focus on Friday afternoons.
Conclusion
What we have seen in this guide are the basic strategies for use Pinterest to increase traffic to your blog. As you can see, it is a useful tool for all types of sites and, considering its growing popularity, it should definitely not be overlooked.
Do you already use it?
Does it help you increase traffic?
