With the increasing number of websites on the network, it is increasingly difficult to improve or even maintain the positioning of your site on search engines, in this case Google .
But it is not only the fact of the increase in sites, it also all depends on the fact that the new search engines have become much more selective, updating their algorithms daily, thus offering their users increasingly relevant results.
Now we will illustrate the most relevant factors that search engines, see Google , take into consideration to manage positioning.
- Speed of your site
- Link structure
- Internal links
- Social media strategy and presence
- Optimizing your site for use on mobile devices
Speed of your site
Google has included the load speed parameter in Panda ‘s algorithm , so make sure you make all the pages on your site as fast as possible, remembering that Google considers a page that loads in less than 1.5 seconds to be discrete.
Shellrent advises you to optimize the code and reduce the size of all images on the site.
Link structure
If your website has WordPress or Joomla like CMS , pay attention to the URL structure .
Avoid dates, instead enter more descriptive titles, containing as many keywords as possible.
Convert your dynamic URLs into static URLs , they will be more like the spiders of the search engines, and especially in Google .
Internal links
Use keywords you want to rank for as Anchor Text , in doing so the spiders will more easily understand the topic of the landing page and assign a higher score.
Use absolute links , that is the complete address of the pages, always insert a textual menu on your site, and always check that you do not have broken links.
Social media strategy and presence
Google and other search engines give a lot of importance to your presence in Social Networks , and now, with the arrival of Google+ , all profiles, pages and posts are indexed, giving them a lot of relevance.
For this reason, your presence on the main Social Networks is now essential , it is therefore an excellent idea, to insert specific tools within your site to create and maintain reader involvement, so as to give the possibility to share our web pages all ‘internal Google+ , Facebook , etc …
Optimizing your site for use on mobile devices
Multiple, and always on the rise are the people who reach your site via smartphone, iphone, tablet, etc .
Google has recently updated its spiders, so that it can recognize mobile content and give it greater relevance.
