Do you have a local business? What do you do to promote it online? If you still don’t know all the Google tools to promote local businesses, this guide is for you.
You too, surely, are looking for the most modern and intelligent ways to successfully put your business ventures into practice and, consequently, make an ever greater income.
The Google tools I’m going to tell you about are very interesting systems that are worth testing to give your business greater visibility.
The best Google tools for promoting local businesses
Google My Business
Google My Business is a great way to advertise. Local businesses can create their own page for free, by entering information such as contacts and opening hours, and appear both on Google Maps and among the highlighted results of the SERP page.
Not only that, you can also add images and videos to describe your business.
You can also allow your users to post reviews on the services and products you offer, as well as evaluate them by assigning a certain number of stars. Thanks to these interactions, you can be informed about customer opinions and respond to reviews as the owner of the business.
This platform also allows you to present your products and services through news, promotions and special offers, which you can insert in the form of posts, thus capturing their attention.
Thanks to these tabs, customers will be able to find you on all devices, both mobile and fixed.
Google Ads
The best Google tool for advertising local businessesit is definitely Google Ads (formerly Google Adwords).
How it works is primarily based on the goal you have set for yourself: to increase site traffic ? Increase in-store customers? Increase contacts? The ad will be tailored to your purpose.
Google Ads also allows you to focus your advertising campaign locally only if you want to expand your business within a certain area.
When you activate your account, you will have to set a monthly budget, which you can modify or block at any time, so that you never spend more than what you have planned: once the budget is reached, the campaign will be suspended.
Furthermore, you will only pay when users click on the ad to visit your site or to call you.
If you have no idea how much to spend at first, you can also find suggestions based on the average spend of businesses similar to yours.
And you can always consult the reports to understand how to improve more and more.
Google AdWords Express
Google AdWords Express is a Google advertising tool designed specifically for small businesses that don’t need all the features of Google Ads. For this reason, it is one of theGoogle’s best tools to promote local businesses.
By allowing you to increase traffic to your site, the likelihood of users concluding a transaction will increase accordingly.
Setting up the account is very simple. Upon registration, you will simply be asked to write a short paragraph describing your business. Therefore, you will not need to set up keywords or marketing strategies, because Google will take care of creating your ad and automatically showing it to interested users.
Like Google Ads, you can set your budget and change it at any time, and you will only pay when a user contacts you or visits your website.
Google Analytics
If you have a website, Google Analytics is the best tool to measure the success of your online activities.
This tool will allow you to better track the dynamics of your turnover, monitor which pages are the most visited on your site and which ones create conversions. Also, you will be able to find out what kind of people visit your site. Then use the information collected to target your audience more and more effectively.
Thanks to a careful analysis of the detailed reports on visits , Analytics can be considered in dispensable Google tool for promoting local businesses, as it will also show you where your site visitors are coming from.
Other Google tools useful for promoting local businesses
These tools are not closely related to the promotion of a local business, as for simply an increase in earnings through your website and better management of the company, but they are still quite interesting and I thought it appropriate to tell you about them.
Google Adsense
In addition to the tools to promote local businesses, the “king” of search engines provides other very useful tools for entrepreneurs.
One of these is Google AdSense , which you can use, if you have a site, to generate an additional source of revenue simply by providing advertising space on your pages.
Not all websites, however, are eligible for the Adsense program. In fact, you must adhere to certain rules and pass the evaluation of your site by the Google team before being able to publish ads on your site.
These rules concern in particular the originality of your content, which in any case must always be of good quality, you must not be the author of spam or contain malware on the site, and your site must have a good structure and be easy to navigate.
Google Suite
Another useful tool is Google Suite . Starting from € 5.20 per month, you will have 30GB of space available to send, manage and archive emails through Gmail but using addresses such as @ yourdomain.it , share documents with your team, using Drive, manage your online calendar, communicate via Hangout and more. All in one package.
Google Digital Training
A new tool you can use to learn how to harness the potential of the web is Google Digital Training . It is a plan of video lessons and materials to learn how to develop your online presence by leveraging Google tools. You can find us ideas to apply to your online business as well.
Google Search Console
If you manage your site directly on WordPress, or if you work with a webmaster or an SEO expert, it is useful to know how the Google Search Console works . You may have known it by its old name, Google Webmaster Tool, which was changed in 2015.
It is a tool that allows you to check that Google is accessing your content correctly, check how it appears in search results, monitor spam and malware to keep your site safe. Through this tool you can also make sure that any maintenance or changes to the site do not have a negative impact on search results.
Conclusion
As you can see, there are several Google tools to promote local businesses. Even if you don’t have an online business, but you target a local clientele, I recommend that you take advantage of these tools to create a valid presence on the web, useful for attracting new buyers.
What are the tools you use to promote your business online?
Do you think the ones I suggested can help you attract new customers?
