If you’ve got to read some of the articles on this blog, you will know that managing social networks effectively, and above all consistently, is a determining factor for success of your blog or online business.
Social networks are, in fact, not only a very important platform for interacting with their users and promoting products and services, but they are also fundamental for the acquisition of new traffic.
Recently, the Hootsuite platform (which I’ll tell you about later) released social user data for 2019 , and it’s pretty impressive.
Worldwide, 3.48 billion users are active on social networks, of which 35 million are Italian. And in the Bel Paese we spend an average of 6 hours a day online, of which almost 2 hours on social media.
The most used was YouTube, closely followed by Facebook.
After this brief overview of the situation, let’s get into practice now!
How to manage Social Networks in Autopilot
Buffer it is a very simple tool to use. To date, it is used by over 75,000 companies and allows you to manage shares on the following platforms:
Using Buffer you can manage social networksscheduling your publications in advance (determining day and time), managing the calendar and publications of team members, connecting different automation services, such as Zapier ,
Buffer has three different membership levels, starting at $ 15 per month. The difference between the various plans depends on the number of users and the number of posts that can be published at the same time.
Furthermore, Buffer can be integrated with various apps and extensions, which will help you analyze performance and manage social networks very effectively.
The strong point of this tool is definitely simplicity and immediacy of useinterface. Take advantage of the free 14-day trial period.
Hootsuite
The second among the tools to manage social networks that I want to present to you today is Hootsuite. This tool may, at first use, be less intuitive than Buffer. However, it is feature-rich and undoubtedly very good.
Hootsuite allows you to manage shares on the following platforms:
- YouTube
and still others through the app.
Unlike Buffer, Hootsuite allows you to manage conversations directly from its interface, for example by leaving comments on posts.
Furthermore, using this tool you can generate real downloadable reports to monitor the performance of your activity on social networks.
With Hootsuite, you can also choose keywords (or your brand name) to track. In this way you will be able to study what is shared, your reputation and who to follow to keep up to date.
Hootsuite, also available in Italian, has four membership plans starting from € 25 / month: Professional (10 social profiles and 1 user), Team (20 profiles and 3 users), Business (50 profiles and up to 10 users) and finally, Enterprise (a customized solution for social activities).
Finally, with Hootsuite you can create social campaigns to engage users and collect their details. Contests available include sweepstakes, entry forms, galleries, competitions that allow users to upload videos and photos, vote and win prizes. These are great tools for growing your newsletter subscriber list as wellincrease the visibility of your brand and the engagement of your users on social media.
The strong point of this tool is undoubtedly the large number of features and the possibility of manage all social activities (not just scheduling shares) from a single interface.
TweetDeck
TweetDeck is the Twitter tool to schedule and manage your shares on social networks.
Obviously, this tool is limited to Twitter. However, it is very effective for organizing your feeds, filtering conversations, scheduling shares, and receiving notifications.
The strength of this tool is, without a doubt, that it allows you to manage it for free an unlimited number of accounts Twitter.
Furthermore, it can be used both as a web app and directly on your desktop thanks to a downloadable software on both Windows and AppleMac.
A note on how to manage social networks
Without a doubt, the tools I presented to you today are very useful for planning your shares and, consequently, maintaining a constant flow without having to devote much of your time daily to managing social networks.
However, it is important to remember that social networks should be used not only to promote one’s site, but also to share news and actively interact with their users. Make sure, therefore, to always monitor your accounts and make sure that even the posts scheduled in advance are relevant to your business and to what is happening in the industry in which you operate.
Conclusion
Today I introduced you to three very useful tools for manage social networks. What do you think? Do you have others to suggest? Leave a comment at the bottom of the article and share your experience with us.
