When you create your website you have to pay close attention to the contact section, the page with all your contact details and information. It allows you to attract leads so it is essential to make available all the ways in which users can get in touch with you : if you forget some information you risk losing contacts.
If you ask yourself “Do I really need a contact page on my site?” the answer is absolutely yes, regardless of the size and type of business.
The focus is on the visitor who must be able to contact you intuitively and quickly. You have about 1 second to guide the user to your contact page : make it visible to anyone!
In addition to taking care of the graphics and analyzing the loading speed of the site (remember that users are impatient!) Here is a list of the essential elements to include on your contact page to offer visitors exactly what they are looking for.
What elements should I put on a contact page?
First of all, the contact page must have an explanatory title : from the classic “Contact us” to the more engaging “Get in touch with us” or “Let’s have a coffee together”.
What are the essential elements you will need to enter?
- Company name
- Contact form
- Telephone number
- Email address
- Geo-localized map
In the case of different company departments you can divide the contact page into various sections to differentiate commercial requests from technical ones and facilitate the user in his request, guaranteeing prompt intervention. Here our example:
To provide further support to your visitors, also enter the Live Chat as we did: you will be able to communicate with users in real time by responding to their requests.
What to include in the contact form?
The contact form allows visitors to reach you through a direct and immediate channel , without having to leave and open their mail to send an e-mail.
This is our very short contact form to facilitate the visitor. Just enter:
- Name and surname (much better to make a single field instead of two separate ones)
- Email address
- Phone
- Request
- Having read the GDPR
Alternatively, it is possible to create more complex contact forms to profile the user already at the start: however, be careful because long registration procedures could make him impatient and make him leave the page without completing the action.
As a general rule: the simpler your contact form, the better . Include only information that is strictly necessary to quickly get back to the user.
What are the best practices for a contact page?
Basically what best practices to apply for an effective contact page ?
- Easy to find : Visitors need to find your contact page immediately. Include the link in the main menu and home page footer.
- Less is more : include only essential information so as not to create confusion.
- Use a call-to-action : to make the page more comprehensive and get in touch with visitors, always include a call to action such as “call us now”, “write to us” or “we are waiting for you”.
- Use a contact form : thanks to the contact form, visitors will have a direct communication channel with you.
- Thank the user : thanks visitors who use your contact form, redirecting them to a thank you page. You can use it to insert an additional call to action and create greater engagement.
- Take care of the graphic aspect : the visitor’s eye will be more attracted to a page with a beautiful design and formatting than simple text.
- Keep important information up – this tip applies to every aspect of your website. The essential information should be contained in the first part of the page, perhaps even before the “scroll” action.
- Link your social channels : Share the links of your social channels to keep visitors updated and facilitate the creation of an online community.
The contact page is essential : take care of it down to the smallest detail by entering all the important information and remember to make it responsive!
