In this lesson I’ll explain what to do after publishing an article on your blog in order to promote it and get shares on social networks to maximize visits to your website.
Don’t think your work is done with the layout, layout and publication of your site.
It has only just begun.
Think of it this way, does a company’s commitment end with the production of a product or with its sale?
The first without the second leads nowhere.
What to do after publishing an article on your blog?
Think Social and get social shares
Today social networks are the most effective communication channel. Frequented by all, they are the new agora.
If a social network has managed to resurrect an ice cream that went out of production ten years ago, imagine what it can do for the article you wrote yesterday afternoon.
Share and share: on your page and on those where the link of your article can be useful and not disturbing.
For facilitate the sharing of content on social networks, use special plugins on your blog.
A network of bloggers
As you progress in your business, you will develop contacts in your industry and related ones.
Use them to increase the popularity of your article.
Tell fellow bloggers that you have published a certain article that could be useful to their users or enrich their content.
Thinking that collaboration is a counterproductive approach on the web is a serious mistake.
You can also share your article in the comments of other blogs, in response to another article or to a problem that seeks an answer.
This is a great strategy for expanding your audience.
Facebook for a fee
Creating a successful blog will require at least a small investment.
Paid promotion on Facebook can be one of them.
Today the famous social network gives you the possibility to promote a page to give greater visibility to its contents and get shares on the social.
There is a price list that associates several offers to a display volume of the promoted item.
I advise you to try at least with moderate figures (even 4 euros): you may discover an unexpected return.
Leverage your contacts
Also make the article known by sending an email to all your contacts who may be interested.
In other words, whip up an ad hoc newsletter to promote your article.
We will see in a later lesson the importance of having a newsletter.
That’s not all though.
If you frequent one or more industry forums, take advantage of your reputation to share the article yourself, get shares on social networks and receive quality visits.
Growth Hacking
This is an evolution of marketing, but not a substitute for it.
In fact, Growth Hacking is defined as marketing 2.0.
The Growth Hacker is a person whose ultimate goal is the growth of a website or a startup, through a series of alternative techniques.
In short, it consists in using and finding alternative, new and creative promotion and communication channels compared to those used by marketing.
Yahoo has the answer
If you find a question on Yahoo Answers that your article can answer fully, post the link.
This site is often used to look for solutions to various problems and the same question receives many views over time as well.
Another opportunity that might allow you to get shares on social networks.
Share, don’t spam
The line that divides these two spheres is subtle but fundamental.
Mastering sharing without falling into spam is what distinguishes a pro from an amateur blogger.
Getting traffic to your blog isn’t an easy goal, especially at startup.
However, it is a question of setting in motion a mechanism that on the one hand guarantees you a recurring user base and on the other consolidates your strategic routine for sharing your content.
Once you enter this cyclical operating order and as long as you publish only useful, practical and original content, you will see that people will start reading your articles and coming back for an encore.
After all the effort that goes into systematically sharing your articles and content, you will certainly want to ascertain the fruit of your work.
