If content marketing sounds familiar to you as a concept, then your business has decided not to give up and fight to stay competitive.
Among the channels that make up Web Marketing, there are two main ones for acquiring and retaining your customers: Email Marketing and Content Marketing .
Creating content to bring awareness of your brand to the outside is nothing new, but knowing how to use it to strengthen your image… well there is a bit of confusion about this.
It is important for small businesses to understand the pros and cons of Content Marketing, to implement the right strategy and avoid investing in the wrong channels which can be more of an expense than an investment.
The “goal” of Content Marketing is to convince the user to become your customer but also to support you, sharing what you publish, contributing to the dissemination of your content (as happens on social networks).
The choice that guides the user in purchasing, or in relying on a particular supplier, is not only the product, the cost, but also what that product does. The side dish if you like. If the side dish likes it, your customer is the first to go out of his way to advertise you.
The 9 truths that we report will help you understand why Content Marketing is so important.
The purpose of Content Marketing is to increase sales
The goal of creating content is to increase the number of leads, potential customers, interested in having more information about what you sell.
It must be a kind of bait that attracts the user, preventing you from going away in desperate search with a net.
If you are not an effective marketer it is possible that you are dedicated exclusively to direct selling forgetting that effectiveness can only come from building relationships. Marketing experts, on a scale of 1 to 10 on sales actions, put direct contact in 8th place, the so-called “cold call”, while the less experienced put it in 4th place.
This means that a great marketer is more focused on building a great brand and building a good reputation than anything else.
Who is in charge of Marketing?
Companies with fewer than 100 employees usually hire an external figure to manage their content and marketing strategy, while larger ones (58%) create a real team. The 78% of small companies choose a single figure and, as happens in sports, rely on a “coach” that motivates and supervises the team.
Who is marketing in B2B companies?
Did you know that over 90% of B2B companies use their own in-house staff to manage their marketing content? Beyond the costs, he has greater knowledge of the company and its history, therefore he is able to tell it.
What do the customers of a B2B company want to see?
Companies that want to work with B2B are interested in the type of collaboration, not in advertising and offers. They turn to their blogs for more information on products and services, to learn as much as possible. Having a blog or news section that your potential customers can turn to is important.
How many social channels do you really need?
Another statistic that will leave you in disbelief is that marketers are dedicated to managing 6 social media. It is not enough to stop at Facebook, you need to find out which social networks are most used and create an account on each of them. The more people you reach the better.
How long should the articles be?
Having a blog is not enough. Or rather, having it is not enough. It is necessary to organize a homogeneous publication of articles and news. In short, always have something to say, not weeks in which nothing is published and days in which 7/8 articles are churned out. Your blog posts should contain at least 1,600 words if you want to compete at the indexing level and take at least 7 minutes to read them.
How Much Budget Should I Reserve for Content Marketing?
Generally 32% of the marketing budget is directed to the production of content. This makes us understand even more how much it is a gill on which we must invest. Less efficient marketers, on the other hand, only invest 16%.
How much return do blogs have in terms of ROI?
Good news! Blogs have a positive ROI for around 79% of the companies that use it. This is because blogging is the best tool for marketing!
How many marketers actually have a strategy they put in place?
Crucial before starting any Content Marketing move is to have a marketing strategy. It is not possible to live for the day, planning is essential. If you have a goal, you must also lay out the path to get there, the more documentation is produced about it and the easier it will be not to go off the path. This is what 32% of the most efficient marketers do.
You? Have you already developed your action plan?
