The 9 steps required to promote your latest article
1. Read it again
First, re-read your article.
Above all, check that there are explanatory images and that the links are all working.
Evaluate if it is fluent, immediate in its understanding and without spelling errors.
If the sentences are too long, try breaking them up into shorter sentences.
Content with spelling and grammar errors certainly does not honor your professionalism and credibility.
2. Optimize it
If you haven’t done this before, I recommend you do it now!
Optimization is the process through which your post is edited specifically to be better tracked by search engines.
Otherwise, you will end up missing out on those precious visits from organic traffic.
Fortunately, if you use WordPress, you have tools that will help you work on your content in this light starting from its drafting, saving precious time.
I put optimization after writing, as you always have to produce content by focusing on your readers first.
Try to answer their questions and provide a solution to their problem.
Google doesn’t look favorably on articles full of keywords or other black hat SEO tricks, which only risk getting you penalties.
3. Promote it on Social Networks
Social networks are great channels for promote your content.
We recommend that you write captivating headlines and put a short link, or a shortened link , which can easily fall within the length fees, for example tweets.
Seamlessly display and promote your content on:
- Your Fanpage on Facebook:
- Make sure you add an interesting description and choose an explanatory image for the topic of the article.
- On your Twitter profile:
- Maximize the effects of your tweet by adding hashtags (#) on the keywords of the title and short description you will give it to the article.
- The other networks you use, such as LinkedIn, Instagram or YouTube:
- Share it on your brand page with the hashtags and keywords that best suit the topic of the article and ask users to leave feedback!
- A tip: If you have a lot of social media accounts to follow, Hootsuite is the right solution.
- This tool provides you with a dashboard from which you can manage and share across different accounts.
- Do you have limited time and resources to devote to your social activities? Read how to manage them quickly and efficiently.
It also optimizes your posts to make them look their best on various social networks.
To do this you can use the Twitter Cards, the Schema.org protocol and the Open Graph for Facebook.
It is less complicated than it looks.
In fact, you can use Yoast SEO to do this, if you have already installed it, or try NextGen Facebook if you want to test a different plugin.
4. Do some comment marketing, which is really useful if you want to become a successful blogger
Intriguing people is essential to encourage them to read your post and why not, to visit your blog if it was of interest to them.
At this stage, it is important to go to various blogs and leave comments, with the link to your blog, to start interacting and getting to know other bloggers, such as other people interested in your niche.
You need to start building a community around your blog.
Obviously this goal is not achieved in a short time, in fact, a constant commenting and participation activity on blogs related to your niche is needed.
In addition to comments, it is of fundamental importance to participate in the most important forums and also start here to compare yourself with other people and bloggers like you.
If you provide interesting content and valid answers, users will begin to remember your name and see you as an expert in your field.
Also look for opportunities to guest blogging , or post articles in your name on third party sites.
This is a great way to get links to your site and gain visibility and traffic.
To do all this and to be recognized from time to time, we recommend that you create your own Gravatar!
5. Post it on the best news aggregators
At this stage we recommend that you search for news aggregators, subscribe and promote your article.
Do not post your articles on any aggregators, but only on those that:
- They cover topics related to your niche;
- They have a good position on the search engines, and an excellent reputation.
You will see that this procedure will benefit you a lot.
6. Look for people who need what you wrote
We bloggers often forget that the main purpose of our article is to provide useful information to all those people who need it.
Even in the promotion phase, meeting these people is essential to building a reputation.
In fact, people will remember the help they received and maybe they will come to your blog and decide to follow it for the quality content you offer regularly.
But how can you do all this? You can do this through:
- Forum : these are the best places, where people ask for help, meet and exchange information.
- Find questions and requests related to the topic of your article and provide them with a short solution, linking to your article for more information
- Comments on other blogs: Leave a comment if you find open questions.
- Twitter: Programs like Tweet deck and Hoot suite help you to be notified whenever a certain keyword is entered, among the questions that are asked on Twitter.
This way you will always be ready to answer, give information and recommend your article.
7. Send it to your mailing list
If you have a mailing list, send your article to people inviting them to continue reading it on your blog.
If you don’t have a mailing list and you want to build one, we advise you to read which are the best sites to create and manage your Newsletter , where you will find a series of solutions to create one, even at no cost.
8. Ask other bloggers to promote it!
Friendship is key in life, as in blogging.
If you have a number of trusted bloggers to share shares and favors with, ask them to promote your article in exchange for the same favor in the future.
You will therefore be able to take advantage of indirect and free advertising and thus feed the traffic of your platform.
9. Build an editorial calendar and share it multiple times on social media
The content is not necessarily disposable, quite the opposite!
You can re- share your articles with different images and text, turn them into videos, infographics and presentations to promote them again.
In this way, your content will gain greater visibility and different messages will be able to attract different types of users.
Conclusion
In this article we have seen how and where to promote your new article, to get visits and recognition for the quality content you have published.
You have also learned useful notions on how to become a successful blogger.
This process just described will bear a lot of fruit in the long run, and will also allow you to maintain results over time.
In this way, in fact, you will make yourself known more and more by your audience and by the bloggers who write in your niche.
