Getting backlinks of value and quality is one of the essential factors, together with content, to rank at the top of the SERP on Google from an SEO perspective. But what strategies to follow to effectively link building?
What are backlinks?
According to SEO expert, backlinks are those links that link other websites to yours. They can come from various sources such as social media and directories but mostly they come from blog posts and content from other sites that link to yours.
In essence, the link building activity consists of obtaining these links, being recommended and recommended by other sites . It’s not enough to focus on the quantity of backlinks. In fact, at best, the backlinks should come from relevant and authoritative sites belonging to your niche and sector, so as to raise the trust level of the link itself.
Given their importance, backlinks and link building activities are part of Off-Page SEO optimization which concerns all those activities that revolve around your site and your brand but not directly, just like backlinks pointing to your site. On the contrary, On-Page SEO optimization concerns all the activities carried out to make the pages of your site “search engine friendly”.
5 strategies for earning backlinks
List your site in an industry directory
Where to start to start earning backlinks? As a starting point for an excellent link building strategy you can subscribe to the various online directories related to your sector.
You will get valuable and authoritative backlinks totally free. It’s very simple: Google “[your niche] directory” and enter your site.
Create quality content to be linked
Creating quality content is a key point for generating backlinks: if they are complete, accurate and well structured, you will be more likely to receive links from other sites.
If you are approaching the world of content creation, we recommend that you:
- Research your niche.
- Studying competitors.
- Frequently post quality content on your site.
Promote your content
You’ve posted valuable content – how can you promote it? It is not enough to wait for someone by chance to come across your site, you need to get in touch with the right people ready to link it, starting a real link building. How?
- Check your connections: search among your followers on Facebook, LinkedIn and other social networks, among your online contacts. Who among them is interested in your content? Send a short, concise email explaining the added value of the content and, finally, directly ask them to link to your content on their site / blog or article.
- Approach new people: don’t just rely on existing contacts but also reach outside people who belong to the same niche as you and who will therefore be interested in your content. A link building activity could be good for both of you.
Leverage the guest post to get backlinks
Guest blogging means inviting bloggers and industry experts to write their articles on your blog. A unique opportunity to:
- Building new relationships on the web and opening up to new opportunities.
- Connect with an audience other than yours that you can attract to your site or blog.
- Increase your authority and credibility, especially if the author of the article is very influential.
- Improve positioning on Google through link building activities.
Discover the backlinks of your competitors
Why not make your job easier by looking for the backlinks your competitors receive? If a particular technique is working for your competitor operating in the same niche as you, why shouldn’t it work for you too?
For this search you can use Ahrefs , a tool where you simply paste the URL of your competitor’s site and consult the various backlinks it receives.
Link building takes time and effort but, from an SEO perspective, it is one of the most effective ways to attract visitors and increase the credibility and authority of your site.
