What characteristics must a professional website respect? The settings and objectives of a website are varied, for example a showcase site will aim to present the company and channel traffic while an e-commerce to increase sales and conversions.
Hosting and domain suitable for the website
Hosting and domain are the main technical elements to create a website. What are the factors to consider when choosing a hosting plan?
- Speed and space : loading time affects the user experience and SEO. Choose plans that offer SSD disks that favor uptime and speed of inbound / outbound operations.
- Backup strategy : fundamental to protect your data, we include weekly backup in every hosting plan, giving you the possibility to add the daily and monthly backup.
Beware of SEO
The site must be navigable not only for the user but also for the search engine: a well-optimized and indexed site will climb positions on the Google SERP, helping you to position yourself among the top search results. This will bring more traffic.
Visual and content defined and in line with the brand
Each element of the site, textual and visual, must be consistent and well defined with the purpose and style of the brand. Pay attention to both the graphics and the choice of colors, in palette with the logo and style, and to the copywriting of your site, creating clear and readable content that explains to users the real benefits of your products.
SSL certificate
All our hosting plans include Let’s Encrypt by default to offer you security with the HTTPS protocol. For greater protection of your website, sensitive data and a guarantee on potential transactions. The SSL certificate encryption protocol allows client-server protection of data that cannot be read or used by a hacker without the appropriate private decryption key. In this way, the data cannot be modified, stolen or subjected to phishing and spoofing.
Responsive website
If the world now navigates via mobile, setting up a responsive site is the winning choice, that is, it must be optimized for any device such as PC, tablet and smartphone. A responsive site will also help improve user usability and customer journey.
