Are you an expert in your industry? Have you ever thought of sell consultancy online from your website or blog?
There sale of consultancy on the web it could be one of the most effective, but also simple to put into practice, solutions to affirm your online business.
We just have to start now.
Why is selling online consultancy from your blog a great idea?
The web offers a unique possibility: to reach a much larger number of potential customers.
In this context, you can sell consultancy online focus on a very specific topic (as long as what you teach is still useful and / or interesting).
If what you offer is high-quality consultancy, you can leverage your specializations and experience to establish your business online.
Also, selling consultancy will allow you to monetize your knowledge or passions . In this sense, you will not have to make large initial investments.
Rather, you will focus your energies on training and building a viable online presence to promote your services.
Consulting is also a fairly straightforward earning strategy.
In fact, there are several strategies to make money online and, more specifically, to monetize your knowledge or your passions:
- passive strategies – sale of e-books or information products of various types;
- active strategies – such as consultancy.
- And this guide is dedicated to those who want to make money through the internet in this way.
Obviously, creating an info product is a very demanding job and takes time.
Once your e-book is finished, you will also need to attract a significant number of potential customers and convince them to buy your product.
And so, before your work begins to pay off, it will surely take a few months.
Earn money with online consultancy it is, on the other hand, potentially much faster: if you have the necessary knowledge and qualifications, and are good at developing your web presence, a couple of customers will be enough to start earning quite decent sums.
I’ll give you an example: if you sell your consultancies at 70 euros per hour, you just need to book an hour to earn the equivalent of fourteen e-books of 4.99 euros.
In the next section I will offer you some tips to make your knowledge shine and find your first customers very quickly.
The best strategies for selling online consultancy
The first step is obviously to create a website and open social profiles.
If you wish sell consultancy online, personal branding is the watchword: interact as much as possible with those who follow you on the web and with potential customers.
You may have to offer some information for free.
Doing so will give you credibility and help make you known.
Specifically, I recommend that you:
- publish some online videos in which you explore a topic of interest to many of your potential customers;
- organize a free webinar ;
- regularly post articles on your blog;
- send a newsletter to your list;
- write an e-book and offer it for free.
All of these activities are intended to introduce you to and demonstrate that you have the knowledge needed to offer premium advice.
Another strategy you could use is to offer free mini-consultations (maximum of 30 minutes) to a small number of people.
In addition, I recommend that you encourage word of mouth and the promotion of your services through an affiliate program .
Useful tools to create your online presence and sell your consultancy
A valid online presence is made up of several elements, here’s how to implement each of them in the best way:
- website / blog
- Of course, I recommend using WordPress.
- If you are a beginner and you have not yet created your site, you may be interested in the guide on how to create a blog and, above all, our video courses to learn how to create sites and blogs with WordPress , thanks to which you can learn how to use WordPress with a simple and practical method.
- social media
- Open a profile on all social profiles where you would be able to reach potential customers.
- Then, connect them through social plugins for WordPress .
- contact list
- If you wish sell consultancy online from your website or blog, building a list of email addresses is essential.
- In fact, these are qualified contacts who are genuinely interested in the topics you are dealing with.
- In this case, I suggest you use Mailchimp and connect it to your site with a plugin .
- online payments
- To be professional to your prospects, you may be interested in adding payment features to your site.
- In this case, the cheapest, safest and easiest payment method to implement is definitely PayPal .
- booking appointments
- There are also WordPress plugins for making appointments directly on your site.
Don’t be scared if it seems to you that you have to implement many elements: in reality it is all very simple and very cheap.
In a few days, you will be able to create the whole structure to promote your services and book consultations. The biggest challenge will surely be the constancy to manage blogs and social media in a very active way.
Conclusion
Selling consultancy online, as we have seen in this guide, can be cost effective. Just choose the right strategies and tools.
In your opinion, is selling advice from your website or blog a valid earning strategy?
