What is a domain
The first step in creating a blog, a website or an e-commerce portal is to register a domain name that is the address of your website, the name that people type in the search bar to reach you, for example shellrent.com .
In the case of shellrent.com, the domain consists of:
- Top Level Domain (TLD) or extension, i.e. .com ;
- Second level domain that corresponds to the real name of the site, ie shellrent ;
- Third level domain: allows you to add a subdomain such as shop.shellrent.com to better segment certain business areas.
The domain name is therefore a simplification of the IP address, a numeric string that identifies and identifies the information of each device on the Internet.
Factors to consider when registering a domain
Are you deciding on the domain name? Here are some factors to pay attention to when choosing the real name.
- Human factor: it is essential to choose a domain that makes life easier for users. This means the name should be easy to type and remember.
- SEO factor: there is no certainty that the exact match domain still works but probably having a keyword in the domain name could offer advantages in terms of SEO positioning.
- Brand factor: online competition continues to grow and it is necessary to differentiate yourself from competitors by choosing a name that represents the identity of the brand.
5 steps to register a domain
- Choose the domain extension
With over 1,300 domain extensions available you can orient yourself towards the classic .it or .com or, alternatively, opt for innovative extensions such as the perfect .cloud for technological realities, the perfect .digital for web agencies and many others.
- Choose your domain name
At the same time with the extension, you will also have to decide the second level domain, that is the real name of your website that allows users to reach you easily.
- Check that the domain you want to register is available
There is a risk that the domain you have chosen has already been registered by someone else before you: in this case you have two options. The first is simply to search for a new name for your site, the second option instead allows you to use the Backorder service .
This service allows you to monitor the usage status of the domain you want and to automatically register it as soon as it becomes available.
- Find out about the history of the domain before buying it
Perform a due diligence on the domain you intend to register to check that it has not been used in a controversial way in the past: in fact, this could have a negative impact also from an SEO perspective.
To learn more about how to do a due diligence, we suggest reading this article: How to check the history of a domain before registering it
- Proceed to register
You can proceed to register the domain directly from the Manager Panel: enter the domain name and the chosen extension and then click on Buy.
