In today’s article I want to talk to you about a very interesting topic: how to use testimonials to increase conversions, sales and profits.
Learn to use testimonials to sell more
What are testimonials
Before talking about how to use testimonialsto sell more with your website , I’ll explain who the testimonials are.
A testimonial is a past customer who, before discovering your products or services, had the same problem or need as your potential buyers. A testimonial is a real person who, using what you offer on your site, has managed to overcome a difficulty or satisfy a need.
Because testimonials help you sell more
As I mentioned earlier, testimonials from past customers are a very powerful tool for increasing your sales .
Mainly, because they give credibility to your offer. In fact, everyone expects you to speak positively about your product, of course. However, if other people illustrate the benefits, what you propose immediately becomes more credible.
Which are the testimonials that “work” the most
Receiving a positive comment on one of your products is always a pleasure; however, the testimonials that work best in terms of number of conversions:
- They contain specific information. For example, do you promote a training program? Your testimonials should contain information on the percentages of fat mass, lean mass, etc.
- They reflect the benefits listed on your sales page, and act as a counter-proof that when you promote it is truly effective.
- They are provided by customers that users can relate to. So make sure that testimonials describe their situation, difficulty or need before discovering your product or service.
- They compare with other solutions available on the market. If your testimonials have tried (unsuccessfully) other products or services before yours, ask them to mention how the solution you offer is better than the others.
- They are real and credible. Never publish made-up testimonials; these are easy to identify and in most cases counterproductive. Instead, use real testimonials and provide as much information as possible (customer name, city, website, etc.). Also, change the text of the testimony as little as possible: it should not, in fact, have a promotional tone.
How to collect testimonials from past clients
Before you see how to use testimonials on your WordPress site, I present to you some ways to collect testimonials from those who have already purchased your products:
- insert a form on the pages of your website. This is a very simple solution, create a form using a plugin like Contact Form 7 , in which you ask those who have already purchased your product or service to leave a testimonial.
- Send an autoresponder or email request. If users buy products or services directly on your site, you can create an autoresponder (an automatic email) that is sent to those who complete a purchase after a set period of time from the date of the order.
- If, on the other hand, you relate to your customers in person, you can ask them directly to send you an email with their testimonial.
In any case, make sure you have the customer’s consent to post the testimonial provided on your site.
How to use testimonials on your WordPress site
Some WordPress themes already include features that allow you to collect and view customer testimonials. In case your theme doesn’t provide for this, or if you are not satisfied with its appearance or the way it is handled, you can rely on a plugin.
WP Customer Reviews is a great tool that allows you to insert reviews in Schema format (so you can get rich snippets with evaluation stars) and to extensively customize their appearance.
You also have an advantage: all reviews can be moderated, so you can choose not to show negative ones. Use this option carefully, as too many positive reviews may seem contrived and unreliable.
WP Customer Reviews allows the administrator to post a response to the reviews received. I therefore suggest that you always respond professionally and thanking the user. Even in the case of a negative review, your response can be an opportunity to demonstrate your professionalism.
Thanks to the use of simple shortcodes, with this plugin you can include testimonials in all your sales pages and in the “strategic” points of your site.
Conclusion
Today we have seen how to use testimonials on your website to increase the conversions of your online business. As you read in the article, posting testimonials on your pages can greatly help you sell more.
What do you think, do you think they really work?
I invite you to share your opinion and any questions on this topic in the comments section.
