As mentioned in the lesson on the importance of the social aspect of a website, you can increase traffic with guest blogging and get many benefits, let’s see which ones.
What is guest blogging and how it works
We have already mentioned it, but the time has come to talk about it in detail: what is guest blogging?
When a blogger writes and posts an article on a blog other than his own, he is guest blogging.
In short, he becomes the guest – “guest” in English, in fact – of a site that is not his own, but is generally connected to his own niche.
For this it makes sense: it implies a mutual benefit, since it touches a target that interests both blogs.
Of course, becoming a guest blogger is not an overnight possibility.
First of all you need to be recognized as an authority in your field.
Which, as we have already seen, means obtaining an excellent level of visibility and credibility.
Make sure you have several articles under your belt to demonstrate your experience and skills in writing for the web, as well as knowledge of a specific topic.
At this point you have to take care of increasing the contacts in your niche and in other adjacent ones.
This is the most effective way to get invited to write an article on a blog other than yours.
To speed up this process, you can be the first to invite someone to post on your blog so they can reciprocate the offer.
Also in this case, first it is necessary that your blog has a good visibility: otherwise what benefits would your guest get?
The Benefits of Guest Blogging
1. Gain more exposure and increase traffic with guest blogging
If you are planning to create a successful blog , consider that your post on another site is first and foremost a great advertisement for you and your blog.
It gives you the ability to be read by more people than those who usually follow your articles.
It may be that some of these have not yet got to know you, but – why not – it is likely that reading your guest post they appreciate it to such an extent that they then have the desire and interest to visit your blog to learn more about who you are. .
And that brings us to the next advantage: increase traffic thanks to guest blogging.
2. Increase and generate targeted, quality blog traffic
Guest blogging creates a ‘joint venture effect’, that is a merger between two blogs that also affects the user aspect.
As we saw in point 1, collaborating with other sites can expose yourself to new users and thus bring new traffic to your blog.
But not just any traffic: quality traffic, which means visitors who are genuinely interested in the content you cover on your blog.
This makes them more likely to spend more time on your site and to come back.
3. Enhance your reputation and become an authority on the niche
As said initially, being invited as a guest blogger means having a certain authority recognized in the field in which you operate.
Faced with an author who has been invited to write on a blog that is not his, users identify him as an expert on the subject matter.
This of course allows you to build a more solid image, with many more outlets to monetize your blog.
4. Get quality backlinks and improve your SEO level
In addition to increase traffic, thanks to guest blogging an SEO benefit also emerges.
In fact, you will have the possibility to insert a link to your blog (for example in your signature), thus being able to take advantage of the SEO advantage of backlinking that we have already explained.
In some cases the hosting site even creates a page dedicated to single recurring guest bloggers, as happened to me on Digital Nomads.
My experience from blogger to guest blogger
That’s right: even myself at some point became a guest blogger.
In fact, it may be that you, or others who are reading this guide, have found me by following the backlink from another blog.
This transition took place organically, just as I explained to you.
First there was the work and optimization of my blog, then success followed, and so I was asked to occasionally publish articles on the Digital Nomads website , on the SEMRush blog and on Tagliablog .
The guest blogging is therefore a very effective solution to generate traffic but, as I have already told you, it is important to always stay in touch with your users.
