In this lesson I’ll explain what are the advantages of create a fanpage on Facebook for your own website.
Facebook is the most popular social network on the web and as such it can also be an excellent showcase for your business. This is why all successful websites now have their own Facebook page: and the same should apply to your blog.
What is a Facebook page for your website?
Share
First of all create a Facebook pageimmediately after the creation of your blog is the ideal solution to share all the articles and contents you publish. This allows you to reach users and let them know that you have written something new: it may be that they do not visit your blog every day, while on Facebook they certainly connect several times in the same day.
To update
Create a fanpage on Facebookit’s a great way to communicate any news about your website and business. Have you been mentioned by any site? Are you the protagonist of a collaboration with another blog? Is your video course about to come out? If you have an ad of any kind, a Facebook post is the way to get it to all of your users.
Inform
It is not certain that you should limit yourself to sharing only the content published on your blog. You can use the Facebook page to post interesting news about your niche, or an article written on another blog that may interest your users. This not only generates traffic to your fanpage – and therefore your blog – but it shows that you are keeping up to date on that topic and therefore that you are a trusted source to visit.
Socialize
We saw in a previous lesson the importance of keeping the relationship with your users alive. What better medium than the social network they use the most? Interact in the comments to your shares and accompany each link and post on Facebook with a description that is aimed at your users in order to engage them.
To contact
Create a Facebook pagefinally, it not only serves to increase your traffic, but also to enrich your contacts. There are many reasons why it is important to do so. For example to create a newsletter list, to which you can send promotions and news related to your blog. In fact, getting many contacts on Facebook means that more people will be updated on your business: and this is always good.
How to promote your Facebook page
It may seem paradoxical, but the page you use to promote your content also needs advertising: it’s not just enough create the fanpage on Facebook only to forget it.
Start by inviting your contacts directly from Facebook (with the appropriate option), so as to easily create a number of Likes that gives prestige to your page.
Secondly, send an email to registered users on your site to let them know that the fan page exists.
Finally, consider the possibility of paying your page directly on Facebook. In fact, there is a function with different rates depending on the expected traffic, in order to guarantee a certain visibility.
How to manage the Facebook page
Like every other aspect of your website, the Facebook page also needs maintenance.
Try to be consistent in sharing interesting articles and content, whether they are internal to your site or external. But make sure you find the right balance: a page with few posts is perceived as abandoned and unprofessional, a page with too many publications can annoy your users risking them to remove the Like.
Share only content relevant to the topic covered by your blog and always in a professional and constructive perspective. Remember: it’s not your personal page, but your website showcase. Accompany each share with a captivating textual intro and choose the main image of the article too so that it is interesting on Facebook.
Invest in creation of your Facebook page the same energy you put into managing the rest of the blog and convey the passion you feel for the topic: enthusiasm is contagious.
You can see two examples of Facebook page by visiting our official page and the page of Digital Nomads, who dedicate admirable care to it.
