In previous articles we have seen a number of ideas for make money with a blog and today we will explore together a monetization method used by many bloggers: the sale of advertising space on their site.
How to make money with a blog using BuySellAds
When it comes to making money with advertising space, “direct advertising” plays an extremely important role. For many bloggers, direct ads often pay more than Adsense . The hardest thing is to find direct advertisers.
Today we will see together how BuySellAds works and how to start earning from this service.
What is BuySellAds?
BuySellAds is an advertising platform where you can buy or sell advertising space, but also tweets and impressions in complete safety. On this platform, publishers can list their sites and advertisers / advertisers can directly check site statistics and buy advertising space.
How does it work?
It works very simply. If you have a site or a blog that deals, for example, with high-tech products and you want to place a banner on a site, just search the platform for all those sites that are part of your niche.
Each site has its own tab, where you will find the cost for a certain number of impressions, the price for a fixed banner based on the different sizes.
You will also find the number of visitors that particular site has each month.
Based on this data, you decide which site and which advertising methods are best suited to your goals.
Unlike other platforms, obtaining the status of “approved BuySellAds account” is not easy. You will need to have a high quality and well designed site. If you don’t meet these criteria, your request will most likely be denied. More information is available on the excellent BuySellAds Support portal .
If your site is not approved, however, do not despair: there are alternatives to BuySellAds to sell advertising space on your site.
Let’s talk now about the costs. BuySellAds will act as an intermediary and will deal with the purchase and sale of advertising space and will take a 25% commission, ensuring the security of payment for both parties. The 25% commission is honest, considering other platforms will charge you between 30-40%.
BuySellAds offers full Paypal support.
Who should use it?
BuySellAds can be of great help for emerging blogs that still have little traffic, because this platform gives access to a significant volume of traffic. You will need to be realistic and competitive with the rates you choose, so study the competition first and then decide how much to charge for your advertising space.
If you want to start make money with your blog, we recommend that you create an account and start selling your spaces to the highest bidder. With this service you will have complete control over the banners that will be displayed and you can decide to reject those that do not seem in line with your site.
In general it is recommended to use advertising spaces composed of images, because they will keep the design of your blog clean. The sponsored tweet program is also recommended because when advertising space is purchased, the buyer is often interested in tweets as well.
If, on the other hand, you sell products and need to receive targeted traffic, we recommend that you do a search for the most popular sites in your niche and invest some money to buy advertising space, tweets or RSS feeds.
Pros and cons of BuySellAds versus Adsense
Let’s see together some pros and cons of this service, compared to the Adsense advertising platform .
Pro
- Compared to Adsense, you can have a forecast of your earnings;
- Adsense takes 32% commission, compared to BuySellAds’ 25%;
- With BuySellAds you have full control over the banners displayed on your site, in terms of content and size;
Against
- To get approval for the sale of your advertising space, your site must have at least 50,000 monthly visits;
- With BuySellAds the banners always remain the same for at least a month, while with Adsense these change based on the keywords entered by the user;
- With BuySellAds you have to adjust the sale price of your banners in order to be competitive, which is not the case with Adsense.
Conclusion
Selling advertising space is definitely not the only way to make money with a blog, but it is one of the best especially if you start to have a substantial amount of visits and a certain popularity in your niche.
Have you had any experience with BuySellAds?
We would love to hear your views, questions and comments on this matter.
