In this guide you will learn how to display advertising AdSense on WordPress. In simple terms, you will see how to make money by having ads belonging to the Google advertising circuit appear on your site .
Well, we just have to start explaining how to work with AdSense .
Display AdSense advertising on WordPress and earn… is it really possible?
The answer is yes. Before you get too excited, however, I want to make an important premise.
Display AdSense advertising on WordPress it is an excellent technique to make money with a blog , definitely possible, but not immediate. It requires a minimum of skill and willingness to learn the basics of how this circuit works.
What is AdSense?
AdSense is a Google advertising network that allows you to earn money by showing images, texts and advertising videos on your site. The advertisements shown are chosen based on the content and niche the site is aimed at.
It is a very popular free tool, chosen by nearly 2 million users for its simplicity. In fact, you won’t have to worry about managing relationships with advertisers: Google will get paid, withholding a commission and sending the rest to you.
The quality of the ads is checked to make sure they are suitable for your audience and displayed appropriately on mobile devices. Another great advantage of this platform is that it allows you to block unwanted ads and select the ones that best suit your niche, while also controlling where they appear on your site.
Millions of advertisers compete for advertising spaces and this means that only the high-quality ones, with the highest and therefore most profitable bids, will be displayed on your site.
Now let’s continue with our guide, immediately explaining how you can make money by taking advantage of the various types of Google AdSense advertising .
CPC, CPV and CPE
What do these acronyms mean?
These are the ways of earning offered by Google AdSense . It is important that you are familiar with these concepts so that you can better understand if the Google advertising program is right for you.
Among the types of AdSense banners , the most popular is undoubtedly the CPC ( Cost Per Click ). Banners of this type allow you to receive a small profit every time a user clicks on the advertisement .
The earnings generated by CPM advertisements ( Cost Per Thousand Impressions , M stands for one thousand views) are instead calculated based on the number of banner views . In this case, users don’t need to click on the ads, they just need to be displayed.
Finally, there is the CPE typology, an acronym for Cost per Engagement . This is the type that allows you to earn when users interact directly with advertising banners , for example, by moving the mouse over them to expand them.
As you may have begun to guess, making money with Google AdSense is a question of numbers.
The value of each click, view or interaction varies according to the topic covered by the site and the amount invested by the creator of the advertising campaign. In any case, we are talking about a handful of cents per ad, certainly not tens of euros!
Precisely for this reason, to generate substantial earnings your site must have a significant volume of traffic. To see noteworthy gains, you actually need to have at least a thousand daily visits.
If you’ve only recently opened your site, this monetization strategy may therefore be premature.
For this, blogs that are frequently updated with viral content , forums that users often visit to discuss, and sites that offer free tools are ideal for attracting a large volume of traffic.
In this regard, I suggest you read the post where Chiara dealt with the topic in more depth, suggesting alternative and probably more effective monetization strategies for sites that still have rather low traffic volumes.
How to display banners on the site
You have decided that the right time has come for display AdSense advertisements on WordPress?
Great, I’ll explain right away how to add AdSense banners to your WordPress site . The official AdSense plugin that existed until 2017 has been retired. Don’t worry though, as the process of adding banners to your WordPress site is super easy.
Google AdSense account setup
The first thing to do is create an account on Google AdSense , or use an existing Google account . You will be asked to enter the URL of your site, choose whether or not to receive suggestions, select the country and accept the conditions of the network.
After a few hours, an email will tell you whether or not you have passed the review process. If successful, you will be able to log into your AdSense account to search for your code to link your WordPress site to AdSense .
The next thing to do is to create an ad unit in your account. To do this, click on “My ads”, then select “Content”. Click on the “New ad unit” button.
In the new page that opens, give the unit a name, then choose the format, type and style. The name is internal and serves as a reminder of what it is, so choose a descriptive one. If you don’t know which size to choose, leave “Recommended ad sizes” selected, which tend to perform better, according to Google .
Regarding the type of ads, it is advisable to display both text and display ads. Running different types of ads will allow you to have a better inventory.
There are some optional settings, for example “custom channels” allows you to group units to better track their performance. “If there are no ads” allows you to choose what to show in that particular unit in case Google does not have suitable ads available. This rarely happens, but you can choose to display empty ad space or, for example, advertisements for your own site.
Once you have finished choosing your settings, click on “Save and Get Code”.
The next step: connecting AdSense to your WordPress site
Once you have created your first ad unit, you will get the asynchronous code to use in WordPress to connect your site to Google AdSense and display advertising .
Copy the code and paste it into a text editor, such as Notepad ++.
Ads in WordPress are usually displayed in the sidebar. To add them there, you need to paste the AdSense code into your WordPress dashboard . Click on “Appearance” and then select “Widget”. Select the Custom HTML widget and drag it into the sidebar box . Then click on it to open the editor.
Choose a title, such as ” Advertising “, paste the AdSense code into the editor and then “Save”.
The advertising of AdSense will begin to be displayed automatically on your site WordPress .
But beware of browser extensions that allow you to block advertising, such as AdBlocks. These systems can be bypassed by allowing you to detect AdBlocks users and displaying a specific message inviting the user to disable the extension to continue browsing.
Conclusion
That’s it, now you have the information you need to get started display AdSense advertisements on WordPress.
As you can see, the procedure for inserting banners is quite simple. If you think this is the most suitable monetization strategy for your site, you just have to try to implement it and let us know how it goes.
If you wish, you can use plugins to better manage the advertising spaces on your site. Two very popular choices are Ad Inserter and AdRotate . These two tools allow you to further customize the advertisements displayed on your site, for example by choosing their position on the page.
If you have any problems, you can always request a free quote from our experts, who will take stock of the situation with you and propose how best to proceed.
Do you think this might be the right strategy for you?
As always, for comments or suggestions, you can also leave a message below the post. In the meantime, I wish you good work. See you next guide.
