What kind of website you want to create? A niche website or a site of “all” that collects all your interests and your most disparate activities?
It is very likely that you too, like thousands of other new web conquerors , have decided to create a site that addresses all the topics you are well versed in.
Unfortunately, this is the worst strategy, because you would find yourself facing very different issues, all discussed in a superficial way and aimed at very different targets.
You may find yourself facing a poor ranking, as Google will fail to place you in a specific industry, and you will have little chance of monetizing, as you will become too dispersed.
Create a niche website Instead, it will allow you to address a specific group of people, with certain interests, and much more willing to follow you and buy your products or services.
For example, in the Workshop to create the site for a restaurant, included in my ALL WordPress course , I show you how to create a site dedicated to the restaurant sector, and which therefore addresses a specific audience.
If you want to create a successful website or blog , it’s best if you focus on a single battlefield until you get the first tangible results: be it visits, interactions or sales.
Before starting I want to remind you that you can create your ideal site, together with us, using the service website creation clicking here .
The 5 reasons to create a niche website
Search engine
As I mentioned at the beginning of the article, the advantage of create a niche website it is undoubtedly linked to traffic from search engines.
Users who are actually looking for products and services do so through this medium. If your site is targeted for specific keywords in your niche, you will be able to bring in people who are genuinely interested in what you are about and what you sell.
Plus, over time, you’ll be able to cover all the sub-categories of your site’s main topic even more. And you will consolidate your presence in that particular niche even more.
If you think that by focusing on different keywords you will be able to broaden your user base, in reality it does not work like that.
The broader the topic, the more you will have to compete with those sites that already have a dominant position in the industry. If, on the other hand, you focus on a single aspect of that topic, you will gain visibility within an interested audience and therefore, even if the volume of traffic received will be lower, it will still be more in target and you will increase the chances of acquiring customers.
Social Network
Even on social networks, being a promoter of products and services , even supported by very specific contents of a niche, will be much easier because you will be able to identify your audience.
This is because you will be able with less difficulty to think and implement campaigns aimed at a specific target of people.
The principle is always the same: oriented towards fewer people, but more interested in that specific topic to be able to conquer them all.
Brand Management
If your online business is not part of the Fortune 100, it is virtually inevitable that it cannot successfully exploit more than one market niche at the same time.
So to be able to build a strong presence and awareness of your brand, you must necessarily specialize in the sale of certain products and services and create a website that deals with a particular niche.
In this way, you will be able to build your online presence, your name will be linked to the specific product you sell and automatically anyone who needs to buy it will know that they can contact you, without looking for anything else.
Getting this kind of visibility still takes some time and constant work, so don’t be discouraged if you don’t see great results immediately.
Increase in Conversions
Bringing targeted traffic to your site, through the use of very specific keywords and the identification of a segment of users who are really interested in what you sell, will lead you to have a “Conversion Rate” , or a conversion rate, much more tall.
Even from the point of view of advertising on Google Ads , choosing very specific keywords and creating specific ads with them will cost you much less than using generic keywords.
So you will reach your sales with lower costs and less time.
Less Effort
A website that deals with a series of issues that weigh on a single niche is certainly much easier to manage from the point of view of the contents, but also of the products if you sell yours or those in affiliation.
Even those who visit your site will be much easier to navigate, as they will find themselves in an environment in which they already know what to expect, without surprises.
The menu, categories and all navigation tools will help you find what you are looking for with ease. Plus, it won’t come across sections that have nothing to do with what it needs.
Conclusion
We have seen together a number of reasons why it is essential create a niche website. If you’re just starting out, start by carefully researching the keywords and competitors you might encounter if you choose a particular topic on which to build your business.
What do you think of these points?
