Are you looking for strategies to acquire new customers? Then you’ve come to the right place.
In this article, in fact, we will see 4 strategies to acquire new customers in a concrete way.
The 4 strategies I’m going to tell you about are not unrelated to each other, but they are part of a marketing process, this means you can’t use just one. For this to work, these 4 strategies must work together.
I already talked to you in a general way about customer acquisition , but in this article we will go into the specifics of the strategies.
How to search for new customers with the following 4 step process
As I told you, the steps you will read are part of a marketing process.
You cannot and must not use only a part of it, because it will never lead you to acquire new customers effectively. A walking car needs 4 wheels, the same goes for this customer acquisition process.
1) Create your online channel
Whatever your job, whatever your company or business is about, what you need to do is create your online channel.
In fact, nowadays, opening a shop or hanging a few flyers here and there is not enough… what you need is a massive online presence.
You cannot and must not do without a website, a youtube channel, a Facebook or Instagram page.
Website and social network are not alternative, but complementary tools; each balances the other’s flaws . A good strategy involves using both.
2) Define your target exactly
Who are the people you are addressing? How old are they? Are they more women or men?
The definition of the target is essential to create a good marketing strategy. If you don’t understand who the people you are addressing are, you will never be able to communicate with them correctly.
So don’t neglect this step. Define your target exactly.
3) Define what you do for them
What services do you offer? Or what products do you sell? Defining what problems your product / service solves is another step not to be overlooked. How can your product or service be useful to the customer?
4) If the mountain does not come from Muhammad , then Muhammad will go to the mountain
The famous saying “If the mountain does not come from Muhammad , then Muhammad will go to the mountain” perfectly describes the latest of these strategies for acquiring new customers.
There are two ways to get customers, one is the organic way and the other is paid advertising.
To get customers to your website, you can act with SEO, positioning yourself through a keyword in the first Google results.
When customers search Google for a certain professional, service, product, they will reach you in an organic way.
The other strategy, as I told you, is paid advertising.
With advertising, especially with Facebook, you will be the one to select the target you want to reach, showing them your service or product.
Of course you can have any channel in the world, but if you are not an expert in SEO or in creating paid advertising, it will be really difficult for customers to reach you.
Conclusion
My advice is to rely on professionals, both as regards the creation of a website with a good marketing strategy, and for the creation of paid advertising.