Today I want to explain to you how to increase sales and how to increase the turnover of your business, simply by using some tools and developing some skills.
Whether you are online or not, the first thing you need to increase your sales is a good marketing strategy.
As I always tell my clients, gold is behind the strategy. The strategy is nothing more than a well-defined action plan.
All true professionals, in fact, have a plan to follow. Professionals never improvise. Think about it for a moment:
- Doctors follow a treatment plan
- Airplane pilots follow a flight plan
- The soldiers follow a military operational plan
You, in this moment, are that doctor, that pilot and that soldier. You are the professional who has to lead your company or business to success.
Marketing tools, skills and ideas that will help you improve your sales
The various points that I am about to explain to you are part of a system that you have to create to sell more. If you want to understand how to improve sales and how to increase customers, you must necessarily understand the importance of the marketing system.
The product makes you money, the system makes you a fortune. If you want to increase your sales, please read the following carefully…. ok? Let’s begin!
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Strategy and tactics
If you want to be successful with your business, it is very important that you understand the difference between strategy and tactics.
Imagine that you have bought an empty plot of land and want to build a house. How would you behave?
Would you order a bunch of bricks and start stacking them on top of each other? I really think not … you would just end up with a lot of confusion and an unsafe construction. What do you have to do?
First you have to hire an architect and a builder, they will take care of planning everything. Everything is planned before even moving a single shovelful of earth. Here this is called STRATEGY.
When the strategy is finally ready, you will know exactly how many bricks you need, where the foundation goes and what type of roof the house will have. Now you can proceed with hiring a bricklayer, an electrician, a plumber and so on. This is TACTICS.
Without strategy and tactics you will never understand how to increase sales. Strategy, if you understand correctly, is what comes first. It is thanks to the strategy that you will know who or what you need for your business.
2. Effective communication
Communication is another key piece of the puzzle. If you want to understand how to increase sales, in fact, you cannot exclude it.
Both online and offline, communication is a necessary element for sales and therefore useful for increasing turnover.
The skills to master for sales are certainly C opywriting and Public Speaking.
- The Public Speaking is not just to become great speakers but especially knowing how c omunicare their own company or your product / service, effectively, becoming the cards in person tickets.
It is the most suitable skill to keep the interest of your offline customers high, creating the right empathy and enhancing your relationship and persuasion skills.
- Copywriting, on the other hand, is writing to sell. Copywriting is the secret of the wealth of almost all successful companies, especially those that operate online. There is no other skill that can make you as profitable as copywriting.
It is used not only in the physical realities of paper and ink, but also in web pages, videos, podcasts, social media etc …
If you need a Copywriter you can always search on Fiverr, you will find many freelancers who take care of writing sales pages for you.
Email marketing
Now that we’ve talked about the importance of strategy and communication, I want to talk to you about another increasingly important asset of marketing that you don’t have to and can’t do without.
What I’m talking about is email marketing. Email marketing is nothing more than a direct way to keep in touch with our customers or potential customers.
Email marketing is important, because it helps our customers to know us better and above all it helps them to trust us. Creating a relationship of trust with our customers is essential for our business. Trust is the foundation of any good relationship.
To take advantage of this channel, all you have to do is install a service like Aweber , which allows you to create your database and communicate in a simple and direct way with all your customers.
Commercial break
Increasing sales without using advertising would be crazy. However, we must remember the real purpose of advertising.
The purpose of advertising is to find people interested in what you do, not to try to place an instant sale through an ad.
As for advertising, you can choose to specialize yourself with Facebook Ads and Google Ads, or you can entrust everything to professionals who are also in this case on platforms such as Fiverr.
Conclusion of the article “How to increase sales”
I hope this guide has been helpful. I remind you that if you need a marketing strategy for your business, you can read more article on this in our site.
