Establishing your own web presence is one of the most important things an entrepreneur should think about if they want to be successful.
In fact, almost all the articles on this topic are written based on the idea that a small business owner already has a website for his business and that he aims to improve it more and more.
However, if you still don’t have your own showcase on the Web or if you have a site still in the launch phase, you can let yourself be guided by these 4 points that will help you prepare for your debut in the world of the web.
Buy as many extensions as possible
As already recommended in a previous article, the first step in the creation of your site is the choice of the name. Difficult and very important choice. The name is what users will use to search for you and access your site, for example www.shellrent.com.
The ideal would be to buy not only the domain that reflects the company name, but to buy multiple domain names that are similar to yours. This is because, if there are possible variations of your brand that customers might be looking for, you should consider purchasing different extensions (.net, .info, .org) to redirect to the main site.
Eye to Design!
Think with the head of a consumer, the effect that makes you come across a badly designed and edited company website.
Think about your reaction, you wouldn’t spend a second longer on such a site!
When a company website is unprofessional and does not contain useful information, the customer automatically associates the image you give with the quality of your service.
A poorly maintained, confusing site will automatically result in poor service or product.
It is essential to dedicate time, resources and ideas to optimally structure your site.
Put yourself in your target audience’s shoes and make it easy for users to find the information they need.
Set up Analytics
Once the site has been put online, it is necessary to have an analysis tool to understand the performance of your web page.
Some of these tools are used to calculate total visits, page views, time spent on the page, etc…
This type of information can be of great help, as it shows where the site has managed or failed to keep visitors engaged.
Think about the information you want to leave with your visitor
You cannot think that the work will end once the site is launched, on the contrary, it is there that the work begins!
Before putting it permanently online, think about the places on the network from where your potential visitors and customers can be redirected to your company.
You may include the URL in advertisements, social media pages, business cards, or other promotional materials. The more you find new ways to promote the company’s website, the more chances you will have of ever-increasing web traffic!
