Forget the keywords, the “quotes” to improve the query, the future of new online search techniques is near, and it is called Semantic Search .
A system that comes close to human language, will allow you to communicate with your personal computer and will give you the possibility to make queries thanks to our voice, a bit like Siri in the Apple world , and who, if not the most used search engine in the world like Google , they are becoming the imprimatur of this new technology.
The indiscretion on Google’s new launch towards semantic search comes from an article published by the Wall Street Journal, where Amit Singhal , Google search executive , declares that the big ” G ” would already be ready to introduce some important news that will change significantly the functioning of the search engine. It will no longer be just the in links linked to the search queries, but also data and information related to the meaning of the keywords related to the context.
Amit Singhal goes on to say that Google will search for search results in a huge database of “entities”, collected over the years through specially created algorithms and thanks to the acquisition of the start-up Metaweb Technologies .
This innovative project has been active since 2010 , when Siri was still unknown to the world. It is therefore an original innovation, not copied by Cupertino . The idea would be to allow the search engine to understand human language, allowing it to listen to the answers and react accordingly.
Google aims to provide more relevant results through so-called semantic search , technology inspired by the concept of understanding the real meaning of words.
The project will still take some time to make it complete and operational, as stated by Singhal himself . You will need to broaden your data search to the entire web before activating this service.
The upcoming changes are among the biggest ever in the history of the search engine and will certainly affect the ranking of millions of websites. At the same time, these changes will certainly give Google a way to offer its users more advertisements.
On the net, the most attentive bloggers and specialized newspapers have already begun to question the scoop of the prestigious newspaper.
Jacktech writes:
“No news from Google on the semantic search front: the Wall Street Journal article written by Amir Efrati would be just a puzzle of old news and personal assumptions. That the general press has difficulty understanding search engines and the whole world around them – SEO, SEM, linkbuilding, inbound marketing just to name the most important and mysterious words for the normal user – is a known fact. This time, however, the blunder could be really big because one of the most authoritative newspapers in the world would have taken it. And the authoritativeness of the source has induced newspapers around the world to reply to the news by taking it for granted “
Tagliaerbe also leaves a question mark stating:
“So important changes will arrive, even if Singhal – one of the best known Google software engineers – said that the process towards the ‘next generation of search’ is a path that Google has taken for years: already today they are provided to users personalized results and suggestions – instant – during the insertion of the query, and Google would already be able to provide answers based on a sort of ‘collective evaluation’ of the most significant elements related to certain keywords “
