Which platform to choose to build your website ? Better to use WordPress or a site builder? And among the many existing site builders, which one to focus on?
To date, having a website or a blog has almost become an obligation for a successful business: a space that anyone can reach to make you known, gain visibility and share your professional skills.
One might think that with the social media phenomenon increasingly at the center of our lives, a website or blog is superfluous: nothing could be more wrong. This is precisely what is needed to lead users from social networks to portals where the product / service is explained in more detail to finalize the purchase. While on the one hand the performance of the site remains the main variable to consider, on the other hand we must not neglect everything that is aesthetics and graphics.
Precisely in this context, CMS (Content Management Systems) such as WordPress and site builders come into play: a series of solutions to create websites, blogs and e-commerce portals suitable for both beginners and advanced users.
When to use a site builder
A site builder is a software for creating websites in a simple, autonomous and guided way. Among the main advantages we find the speed of creation of the website : simply drag the various elements to the desired positions (Drag & Drop). The main feature is the presence of numerous themes and graphic layouts , often divided by category, to configure and customize the structure of your website or e-commerce portal. The insertion of contents and images is very fast thanks to the simple procedure of dragging the elements to the desired positions (Drag & Drop).
Basically, you will only have to worry about creating and arranging the elements on the page: a quick process that offers high-performance and very pleasant results from a graphical point of view, an aspect that is extremely cared for by the various site builders.
Obviously, due to their ease of use, site builders are subject to some limitations, especially as regards advanced features: this is where WordPress comes into play.
When to use WordPress
WordPress is the most used CMS for creating websites, with a 70% share compared to other known CMSs (according to an estimate by W3Techs): an open source software with an active developer community always looking for innovation.
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The wide range of choice regarding themes and plugins , both free and paid, is fundamental . As for the themes, as well as for the site builders, they are customizable and divided into categories so you can choose from the models that best suit your business and style.
What differentiates WordPress from site builders are plugins.
Plugins are pieces of code or real programs that expand the platform and its features, allowing you to go beyond the limits imposed by site builders for maximum technical and functional customization. We recommend that you only install the plugins you actually need, without overloading your platform.
