Are you ready to discover the 5 digital trends of 2021? Be inspired by the news in the digital field to optimize your business. The socio-cultural changes caused by the pandemic have also reflected on our digital behavior, influencing and clearly defining the trends of 2021.
Let’s find out the news together, starting from a study by DataReportal , Hootsuite and We are Social .
Digital adoption
The pandemic has revolutionized the population groups and those who use the Internet and surf the web daily, reaching 60% of the world population . Over the past year:
- 376 million users have started using social media
- 346 million users have started using the internet
The average stay online is around 6.5 hours a day, spent watching streaming content on platforms such as Netflix or Disney +, listening to music and using social media.
What does digital adoption consist of? Among the users who regularly use the web, in 2020 the baby boomers also entered decisively , ie users born between 1946 and 1964. A trend also expected for 2021 that sees the use of social networks in continuous growth, gaming and mobile payments.
Boom of e-commerce
This was to be expected: with the pandemic, many businesses have moved online, some to keep profits high, others to try to survive.
Increasingly in competition, it will be essential to differentiate by creating a well-defined sales funnel, focusing on the customer experience, assistance and all the after-sales services that, today, make the difference.
Evolution of research behaviors
Artificial intelligence is changing the way users search online, giving space to:
- Voice search
- Search by images
- Social search
These are the 3 trends that we can expect in 2021, a revolution that began last year thanks to continuous improvements in terms of artificial intelligence and search engine queries. With the latest update to Google BERT, the language of search engines is increasingly resembling the natural human one, finding a better match with voice searches.
Employer branding
Smart working has revolutionized the way people work, making teamwork and corporate collaboration difficult.
Employer branding is not only an effective marketing tool, but also an interesting solution to keep the company team together, making the employees the ambassadors of the company they work for , through the promotion of their working reality, with the goal of getting together again to do group activities and brainstorming, sharing updates and positive messages.
Social media increasingly present
It is now clear to all companies the importance of content to be shared on social networks, essential for pursuing a social media marketing strategy consistent with business objectives.
If organic content is the winning weapon, so are sponsored campaigns, perfect for firstly increasing traffic and engagement and, secondly, conversions.
According to the study conducted by Hootsuite, most marketers still consider Facebook and Instagram as the social networks with the greatest potential but LinkedIn is also making its way, used not only to inform themselves but also to make personal branding and stand out: a social network that companies should take this into consideration in their multichannel marketing strategy.
What do you think of these trends? Which ones would you add to the ranking?
