One of the most important issues for anyone who opens an online store is security, especially for an e-commerce portal that processes sensitive user data every day. The fear of seeing one’s data used for fraudulent purposes is still very much alive today and a safe and reliable e-commerce helps to create a relationship of trust with the potential customer, increasing the conversion rate.
How to communicate reliability to customers?
Choose a reliable and performing hosting
Your e-commerce portal is hosted on a hosting plan: research quality and performance, studying speed, space and security in terms of backup and connection.
- SSD disks : they favor both uptime, reducing the possibility that a site is unreachable, and the speed of entry / exit operations, offering fast loading and the best possible user experience.
- Secure SSL certificate included and HTTPS protocol : in addition to Let’s Encrypt, the Enterprise plan includes the Positive SSL secure certificate, issued by the certification body Sectigo, which offers a guarantee on the potential transaction and protects the communication between a website and the browser. of the customer who visits the e-commerce.
- Range of backup solutions : In addition to the default weekly backup, the plan also includes daily Web, Database and Mail backup and monthly Web and Database backup to better protect your data. Also included is the Backup First Save, with customized retention so as to allocate the restoration to when you prefer, without expiry.
- Mail Protection : the ideal service to improve the e-mail delivery rating and the authority of the domain. It adds SPF and DKIM records to your domain to protect you from forged emails , preventing spam, spoofing and phishing.
Secure SSL certificate
Don’t settle for Let’s Encrypt. An e-commerce needs a higher degree of protection,
A Let’s Encrypt certificate, in fact, offers the padlock to your website but does not guarantee protection in the communication between the website and the browser of the customer or user who visits your site, which is instead guaranteed in secure SSL certificates. The encryption protocol allows client-server protection of data that cannot be read or used by a hacker without the appropriate private decryption key, thus preventing potential attacks and threats.
Paid SSL Certificates are preferable because authentication takes place with domain validation (or even more detailed forms of validation) in order to verify correspondence with the private or company . In addition, it offers a guarantee on the transaction.
Highlight the channels to reach you
Being available is often an index of reliability: the site must include and make clearly visible all the information necessary to contact you such as the telephone number, e-mail address, live-chat and social channels, which are now an integral part of communication. and customer care for a successful e-commerce.
Make sure that anyone who wants to contact you can do so quickly, receiving immediate answers and support.
Phenomenon of social proof
Social proof is essential to transmit the safety of your e-commerce, communicating the level of satisfaction to customers and visitors.
Use the stars for the rating and the text to insert spontaneous and signed opinions: insert everything on the home page, to ensure greater visibility.
Use the footer to communicate safety
The footer is a great tool, complementary to the homepage and navigation menu, to enter relevant information such as:
- FAQ section
- Shipping information
- Payment methods
- Contact information, tax information and official offices
These are the main steps to follow: when browsing your e-commerce portal, customers must perceive security.
