Social login as a tool to simplify registration. Try it on our Manager Panel, now also with Amazon login.
If the purpose is to offer the best user experience, you can start by optimizing the user registration phase. Filling out the classic registration form may discourage users due to the time and steps required.
Social login solves the problem because it allows users to register and log in on a platform using social accounts such as Facebook and Twitter or, in a broad sense, Google and other types of third party accounts.
In particular, we have implemented in our customer area, the Manager Panel, also the social login through Amazon , a new way to allow users a quick authentication.
The benefits of social login
Quick and easy registration
The social login offers quick and practical authentication to users who can log in to the various e-commerce portals without having to enter their data and fill out forms each time.
According to LoginRadius’ Consumer Idendity Trend Report 2020 , 70% of users aged 18-25 prefer to use social login .
Increase in user registrations
A quick and easy registration process creates more sign-up possibilities and incentives users to sign up to your platform. It often happens that users are held back by the time required to fill out a registration form and, in a world governed by smartphones, it is useful to offer an immediate registration option . In fact, the data will be obtained automatically through the chosen social network without filling in forms and this will help increase user registrations.
Lower bounce rate
Filling out a form, especially if it is long, can be tedious: you risk that the user interrupts the compilation and leaves the page inserting the social login among the registration options could be useful to reduce the bounce rate.
No need to remember passwords
The social login reduces password fatigue: users no longer have to create and remember new passwords but can simply log in with the social account. This reduces login errors and thus also the bounce rate.
Improve mobile conversions
Offering users registration via social media helps to optimize your e-commerce also from mobile. In a world where almost everyone uses smartphones to shop online, filling out a form on a small screen can be difficult and lead to page abandonment. With social login you can improve conversions, offering users a quick registration.
