In this short and practical guide, you will learn how to customize an inbox that will improve your online presence and relationships with your customers. You will be immediately recognizable, more professional, with a consequent benefit for your business and increased access to your site.
On the web, the dividing line between the professional and the non-professional is partly marked by the email address, which plays a very important role.
Just try to think about the first impression. Which address between the two do you think is more credible, suzy88@libero.it or susanna.rossi@rossisrl.it?
The second address has a decidedly more professional tone.
Strange as it may sound, if you want to be taken seriously you need to have a personalized and professional email.
If you are still skeptical, there are at least 3 reasons that can make you change your mind.
- Help your business .
This is the biggest reason. If you want to work your way up and find new customers, the most important things you can do are create a website that is well done (the cheapest solution isn’t always the most beneficial) and email addresses that link to it. This shows people that you are not an amateur, but that you take your job very seriously and inspire confidence. - It shows where your emails are coming from.
If your email is not identifying, you drastically decrease the chances of it being read.
Most people tend to open and read an email only if it comes from an address that can be recognized or if it can be easily traced back to who sent it. - Users learn about your site .
As mentioned in the previous point, the person who receives your email, seeing the name of the site embedded in your address, can find it faster and therefore find all the information they need by visiting it directly.
If we’ve convinced you, the next step is figuring out how to create a personalized email .
Step 1
First of all, you need to register a domain name . Choose the one you think is most suitable for your business, online you will find several guides that can help you in your choice.
When you register your domain, associate a Web hosting plan on which to develop a small site or insert a simple presentation page in html.
Even if you are not interested in putting a site online for now, we still recommend that you insert a static page within your hosting space, because it is frustrating for the user to type in your domain name and find nothing, not even a simple one. written Work in progress, we will be online soon!
Step 2
Decide on a convention, a rule to base yourself on when you need to create a new email address (of a newly hired employee for example).
The formats are different, for example:
nome@nomedeltuosito.com
nome.cognome@nomedeltuosito.com
inizialedelnome.cognome@nomedeltuosito.com
Whatever you choose, it will be easy for your customers to remember who you are and contact you.
Step 3
Create the mailbox. If you have purchased the domain and the Web hosting plan, you just need to access its functions and add the email address you have chosen by also entering the password.
To formulate a secure password, we recommend using our password generator.
Step 4
Configure the newly created mailbox on your client (Thunderbird, Outlook, etc).
Now that you have your new email address and you can start proposing yourself seriously and professionally, keep in mind the 4 golden rules on how to best use your email .
- Enter your signature at the bottom of the email. That it is clear and pleasant.
- Don’t convey aggression when you write. Remember that email exchanges take away the tone of voice and gestures from communication, so it’s easy to be misunderstood. Always use a calm tone and try not to let emotions show too much.
- Always re-read what you write to make sure it makes sense and can be understood correctly.
Don’t write straight away, don’t read and send right away.
Once an email has been sent, it can no longer be deleted. - Do not be a “spammer”, rather make sure your email does not end up in spam by examining the score.
