The basis for the success of a website or a blog is create quality content.
But how can we do?
A recipe tells us what ingredients we need and how to use them.
In fact, if we decided to do our own thing by improvising, we would risk wasting time and energy with bad results, especially if we are not experienced or established chefs.
The same thing goes for the internet and therefore we are going to list the “ingredients” needed for create quality content.
The recipe for creating quality content
1) Create Original Content
It seems trivial but it is not: Google heavily penalizes those who copy the content of other sites , while it rewards those who produce original and quality content by increasing the ranking and positioning of a site.
2) Create Captivating Titles
The title is as important as the content itself . According to Copyblogger statistics, 8 out of 10 readers read the title but only 2 out of 10 read the rest.
To get readers to read an article in its entirety, we need to create headlines that arouse curiosity in readers.
Videos and images can also help you improve engagement and conversions.
The brain processes images much faster than words.
Studies have shown that the presence of visual elements generates more clicks, reads, shares and links than purely textual content.
Invite your users to leave comments and try to answer the questions they are asked to build a relationship of trust. You can use a tool like Disqus to manage comments on WordPress.
Readers quickly scan web pages for the information they need, rather than reading all of the content.
Be aware of this habit and try to make your main messages stand out with bold, headlines, and short paragraphs.
You can also use the inverted pyramid method to write content.
This way the conclusions and main message are placed at the beginning of the text, where they are most likely to be seen. Once his attention is captured, the reader will stay on the page to read the other details.
For this the titles should be unique and specific, communicate the usefulness of the content, along with a sense of urgency. Avoid using unclear terms – you have a few seconds to grab the attention of readers, make sure you make your message understandable and set expectations.
Numerous researches have shown that addressing your reader directly, putting the type of content in brackets (eg [Infographic]) or at the beginning of the title (eg “10 photos that will make you remember”) and keeping the title short increase the clicks received.
Other expressions, such as superlatives, words like “fantastic”, “tricks” or “secrets” are perceived, however, in a negative way.
3) Provide Useful Content
For create quality content, it is necessary to give the feeling of accessing useful information that can then be used for their own purposes.
Always try to give advice and data that constitute an added value to the knowledge of users.
A great example to follow is the Noob Guide regarding online marketing.
4) Expose Content in a Simple and Effective Way
There is little to do: in today’s society everything runs at the speed of light.
People want information and they want to get it quickly: it is therefore necessary to expose the content in a simple and effective way so that readers can find what they need quickly.
Readers quickly scan web pages for the information they need, rather than reading all of the content. Be aware of this habit and try to make your main messages stand out with bold, headlines, and short paragraphs.
You can also use the inverted pyramid method to write content. This way the conclusions and main message are placed at the beginning of the text, where they are most likely to be seen. Once his attention is captured, the reader will stay on the page to read the other details.
5) Share information from authoritative and credible sources
If we decide to report information from other sites or blogs, it is necessary to carefully select authoritative and credible sources .
In fact, if we used sources that are not very credible, the risk would be that of losing credibility, and consequently losing a good portion of users.
Remember to always check the accuracy of the information you disclose.
6) Create Content that Make Readers Interact
The first few lines are essential for readers to continue reading a post.
For this you need to create a catchy introduction.
The rest will do the content, or if we create an interesting post that makes you think it is very likely that readers will comment or interact.
Invite your users to leave comments and try to answer their questions to build trust.
7) Add Images and Videos to Your Content
Nobody wants to see text-only content – anyone will quit reading in no time!
If, on the other hand, we insert images or videos that enhance our content, we will give them greater prominence.
In fact, an image is more effective than a thousand words, and can contain many meanings.
Videos and images can also help you improve engagement and conversions.
The brain processes images much faster than words. Studies have shown that the presence of visual elements generates more clicks, reads, shares and links than purely textual content.
8) Don’t Go Too Long
Create quality content it does not mean writing novels but aiming for the essential.
A short and direct post is much more readable and gives information faster.
Today haste is the master. Make your posts flowing, expressive, and able to instantly convey their goal.
9) Constantly Update Your Blog
Search engines penalize sites or blogs that are not updated.
It is therefore necessary to do it constantly with quality content.
You can always keep yourself informed about the news regarding the topic of your blog, following similar platforms, to always stay up to date with the information of the network.
Conclusion
By following all these steps we will certainly succeed in create quality content and of great impact.
It’s not always easy, but if we write something we’re really passionate about, visitors will feel it and follow us more willingly.
