PrestaShop vs Shopify: which platform to choose for an e-commerce?
What is the best software for an e-commerce? Choosing the right platform is the first step to better manage your e-commerce portal: in the article we will make a PrestaShop vs Shopify comparison to analyze the pros and cons. What are the differences between PrestaShop and Shopify? Hosting and autonomy PrestaShop is a free self-hosted platform […]
User experience: the importance of having a fast website
The loading speed is one of the fundamental characteristics for a site that aims to have a high traffic, as it directly affects the user experience . A fast site generates a longer time spent by the visitor, allowing him to know the company brand and the services it offers. This will result in an increase in contact requests and , probably, […]
The 5 digital trends of 2021 to exploit in your strategy
Technology continues to advance at an exponential rate. Until recently, artificial intelligence, data-driven marketing, and voice search engine optimization were seen as ambitious, almost ridiculous, trends. Today, such trends are among the top priorities for most businesses in 2020. Social commerce Social media have for years become an integral part of the online marketing strategy: Facebook and […]